- YouTube TV’s price is going from $65 per month to $73 per month starting in April, according to an email sent to subscribers on Thursday.
- “As content costs have increased and we continue to invest in the quality of our service, we are updating our prices to continue to provide you with the best possible service,” Google said in the email to subscribers. .
Silhouettes of laptop and mobile device users are seen next to a screen projection of the YouTube logo.
Dice Ruvic | Reuters
Google on Thursday announced a price increase for its YouTube TV subscription. It’s going from $65 a month to $73 a month starting in April, according to an email sent to subscribers on Thursday.
YouTube TV is Google’s cable replacement. It provides access to live television and cable channels, broadcast via an Internet connection.
“As content costs have increased and we continue to invest in the quality of our service, we are updating our prices to continue to provide you with the best possible service,” the company said in the email. to subscribers.
Google’s decision to raise the price of its cable cutter live subscription comes after several competing online streaming services also increased the amount they charge, including services from Disney, Apple and HBO.
In December, YouTube TV secured the rights to the NFL’s “Sunday Ticket” package, which will allow it to sell a set of out-of-market NFL games that aren’t aired on local television to subscribers nationwide.
YouTube will pay about $2 billion a year for the package, reported CNBC, which had several other bidders including Apple and Disney. Google hasn’t announced a price for its “Sunday Ticket” plan, but it cost $80 a month under its former owner, DirecTV.
Google will also drop the price of an add-on to access high-resolution 4K streams from $20 per month to $10 per month, according to the email.